Global Digital Trade Trading Center (GDTTC) Makes Debut at London Design Festival; MIXZ Asia Center Project Presentation and UK-China White Porcelain Cultural Exchange Event Successfully Held
On 9 12, the Global Digital Trade Trading Center (GDTTC) successfully held its first European event in London, UK. The event, featuring the MIXZ Asia Center project launch and a China-UK white porcelain cultural exchange, took place at the opening ceremony of the London Design Festival—a key venue for the global design community. Marking GDTTC's debut in Europe, the event officially introduced the MIXZ Asia Center project and launched its inaugural China-UK cultural exchange initiative: the Dehua White Porcelain Special Exchange Program.
On the event day, Ben, Chair of London Design Festival, attended the opening ceremony and delivered a speech, expressing warm welcome and strong support for the realization of the MIXZ Asia Center project. Renowned British contemporary artist and stage designer ES Devlin CBE was present in person, adding a rich artistic atmosphere and international prestige to the event.
During the project presentation, Zhang Zhe introduced MIXZ Asia Center's positioning and collaborative vision to the attendees. The center aims to build a bridge for digital trade and cultural exchange between Asia and the UK, fostering deep cooperation in cultural creativity, art design, and commerce.
As the first cultural exchange initiative at MIXZ Asia Center, the "Dehua White Porcelain Special Exhibition" made a stunning debut in the dedicated V&A "London Design Festival" showcase. Featuring 14 masterpieces of Dehua white porcelain—including "Mythology" and "Polychrome Multicolor Precious Buddha"—the exhibition showcased the profound heritage and contemporary innovation of Chinese craftsmanship through the pure beauty of "China White." Renowned Chinese ceramic art masters Lian Zihua, Lian Deli, and Yan Songliu were present on-site, engaging directly with visitors to share insights on creative processes and the transmission of traditional techniques.
During the event, a Sino-UK white porcelain symposium was also held. Ben, Chairman of London Design Festival, and ES Devlin CBE engaged in an in-depth dialogue with Chinese representatives Zhang Zhe and Master Lian Zihua on topics such as white porcelain art, cultural heritage, and cross-border innovation. The atmosphere was vibrant, and guests expressed strong consensus on mutual learning between Eastern and Western arts.
This initiative marks a significant step for GDTTC in expanding into the European market and deepening international cultural exchange. Moving forward, the MIXZ Asia Center will launch from London to continue organizing diverse and richly contented cultural and business cooperation events between China and the UK, injecting new vitality into cultural integration and economic trade between Asia and Europe.